One of the most anticipated parts of my trip to Copenhagen was, of course, to see how Trollbeads was represented in the local stores and in particular to visit their flagship store in Tivoli Gardens.
Tivoli is a pleasure garden in the European tradition, with manicured flower beds, immaculately trimmed trees, limestone gravel paths, fountains and various pavillions. The overall theme is one of the fantastical orient, and so there are onion domes, miniature minarets and even a hotel that feels very “Arabian Nights”. There are carnival amusement rides for children and an impressive array of open air concerts for those with more adult taste.
Trollbeads’ shop is modest in size, but fits beautifully into this whimsical environment. The design of the shop is simple, with the boldly patterned floor taking center stage. The floor features various motifs that appear in the Trollbeads line, including signs of the Western and Chinese zodiacs, animals, and foliage. A few beautifully presented displays meet you at the door, and a work bench on one side attests to the craftsmen that sometimes demonstrate their lampwork glass skills in the shop.
One of each bead pattern, both silver and glass are displayed in the glass counter case, each nestled in its own little box. On the counter is a basket of bundles of uniques. They are grouped in sixes, but may be sold as individuals. Naturally, I had to take my time and carefully review the entire basketful! Only a very few precious beads came home with me, as special reminders of the pilgrimage, but it was inspiring to see and feel how Trollbeads presents their own wares. A special thanks to the lovely ladies who patiently helped me make my choices, and then surprised me with a gift of a bead for my own bracelet!
Tivoli aside, I was surprised to see that most shops in Copenhagen that carry Trollbeads seem to have less stock on hand, and less appreciation for Trollbeads than we do at Tartooful. Inquiries were met with a casual wave in the direction of the Trollbeads rack, where beads were grouped by silver or glass and hardly any display bracelets or necklaces were on view. I can’t imagine greeting a Trollbeads customer in this way – we’re always interested to hear about her collection, see what she had done with her bracelet or necklace today, or find out what special occasion is being marked by this bead! The shops in Copenhagen that seem to be treating Troll as just another jewellery product are missing out on a wonderfully creative and personal experience. Perhaps we should give them the benefit of the doubt… perhaps they were just having an off day.
My Troll hunting expedition to has made me both appreciate what we have, and are doing right… and has inspired me to do even better….