Trollbeads World Tour: Africa!

Trollbeads continues on it’s world tour, and today presents us with a collection of limited edition beads celebrating the people and cultures of Africa.

“Dance your way through Africa!
Feel the rhythm of the drum beat as you experience the essence of Africa through her smiling, happy people and vibrant colours.
Drench yourself in her breathtaking wildness and ageless traditions as you meet the king of the beasts.
Welcome to your African adventure
Watch as Trollbeads friends and retailers introduce the World Tour Africa collection in this short film by our South African distributor:
Music: The song “Siki Siki” is from the album “Home” by Hot Water.”

Drum Beat

“In Africa, drums served as an early form of long distance communication, and today are used during ceremonial and religious functions such as dance, rituals and story-telling.”

Designer: Søren Nielsen

African Pride

“The male lion is highly distinctive and easily recognizable by its mane. Few animals will dare to challenge a lion, even in periods of extreme hunger, or fighting for territory. Referred to as “King of the Beasts”, lions are popular symbols of royalty, stateliness and bravery.”

Designer: Søren Nielsen


“I am an African. Not because I was born there but because my heart beats with Africa’s. I am an African. Not because I live on its soil but because my soul is at home in Africa. I am an African. For her wildness quenches my spirit and brings me closer to the source of life.

Extract from a poem by Wayne Visser (

Designer: Lise Aagaard

Seed Bead

“Seed Bead” is a generic term for any small bead. Usually round in shape and most commonly used in weaving, but also in simple stringing and in other pieces of jewellery. The colorful, world-renowned Ndebele bead work is a good example of the use of seed beads.”
Designer: Søren Nielsen

These exciting beads are available through South African retailers starting today…


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